Hiring a Realtor vs. Selling Your Home by Owner: What Every Seller Should Consider
In today’s digital world, it might seem easy to sell your home on your own. After all, you can post photos online, host an open house, and negotiate directly with buyers—right?
Not so fast.
While selling your home by owner (FSBO) may sound like a good way to save on commission, it often comes with hidden risks, lost time, and less profit in the long run. Here’s why hiring an experienced real estate professional is one of the smartest decisions you can make when it’s time to sell.
1. You’ll Likely Make More Money
Studies consistently show that homes sold with the help of a licensed real estate agent sell for significantly more than FSBO listings—even after paying a commission. Why? Because a realtor:
-
Knows how to price your home competitively
-
Markets it professionally to attract more serious buyers
-
Negotiates effectively to get top dollar
That “savings” on commission could actually cost you thousands in lost profit.
2. You’ll Save Time and Avoid Legal Pitfalls
Selling a home requires far more than putting up a “For Sale” sign. You’ll need to:
-
Manage showings
-
Handle paperwork
-
Navigate disclosures, inspections, and escrow timelines
-
Understand local and state real estate laws
Any mistakes in contracts or disclosures can result in serious legal and financial consequences. An experienced realtor ensures everything is done correctly and on time.
3. Marketing Matters—A Lot
FSBO listings often miss the mark when it comes to visibility. A professional agent like myself uses:
-
Professional photography and staging
-
MLS listing syndication (reaching thousands of buyers)
-
Targeted online and social media marketing
-
Open houses and agent networks
More exposure = more offers = better results.
4. Negotiating is More Complex Than You Think
Buyers, especially investors, often see FSBO homes as a chance to score a deal. Without an agent representing your interests, you may accept a low offer, miss key negotiation opportunities, or get stuck in an unfavorable contract. A realtor serves as your skilled negotiator and advisor—ensuring you don’t leave money on the table.
5. You Stay Emotionally Neutral
Selling a home is emotional—especially if it’s your family home or part of a major life transition. Realtors bring objective guidance, helping you make smart business decisions rather than emotional ones.
Bottom Line:
Selling your home is one of the largest financial transactions you’ll ever make. Don’t risk it going solo. Hiring a knowledgeable, experienced agent protects your investment, simplifies the process, and often puts more money in your pocket in the end.
Thinking about selling your home?
Let’s talk. I’m Randall Ortiz with Zitro Real Estate Services, and I’ve helped sellers throughout the Sacramento area get results they couldn’t achieve on their own. Contact me today for a free home evaluation and personalized selling strategy.
